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<div class=Section1>
<p class=Default><b><u><span style='font-size:18.0pt;font-family:"Calibri","sans-serif";
color:#E36C0A'>Please Note:</span></u></b><span style='font-size:18.0pt;
font-family:"Calibri","sans-serif";color:#E36C0A'> This email was sent on
behalf of Begbie Professional Management. For more information on this matter,
please contact Heather on <a href="mailto:heather@bpmsa.co.za">heather@bpmsa.co.za</a><o:p></o:p></span></p>
<p class=Default align=center style='text-align:center'><b><span
style='font-size:28.0pt'>“Marketing Your Practice”</span></b><span
style='font-size:28.0pt'><o:p></o:p></span></p>
<p class=Default align=center style='text-align:center'><b><span
style='font-size:28.0pt'>Workshop</span></b><span style='font-size:28.0pt'><o:p></o:p></span></p>
<p class=Default align=center style='text-align:center'><b><span
style='font-size:18.0pt'>Presented by: Begbie Professional Management</span></b><span
style='font-size:18.0pt'><o:p></o:p></span></p>
<p class=Default align=center style='text-align:center'><b><span
style='font-size:14.0pt'>Thursday 6</span></b><b><span style='font-size:9.0pt'>th
</span></b><b><span style='font-size:14.0pt'>May 2010.</span></b><span
style='font-size:14.0pt'><o:p></o:p></span></p>
<p class=Default align=center style='text-align:center'><b><span
style='font-size:14.0pt'>Bloemfontein</span></b><span style='font-size:14.0pt'><o:p></o:p></span></p>
<p class=Default align=center style='text-align:center'><b><span
style='font-size:14.0pt'>Protea Hotel Bloemfontein Central</span></b><span
style='font-size:14.0pt'><o:p></o:p></span></p>
<p class=Default align=center style='text-align:center'><b><span
style='font-size:14.0pt'>08:30 – 16:00</span></b><span style='font-size:
14.0pt'><o:p></o:p></span></p>
<p class=Default align=center style='text-align:center'><b><span
style='font-size:22.0pt'>Accreditation</span></b><span style='font-size:22.0pt'><o:p></o:p></span></p>
<p class=Default align=center style='text-align:center'><b><span
style='font-size:14.0pt'>CESA 1 CPD Point (CESA-089-01/2013)</span></b><span
style='font-size:14.0pt'><o:p></o:p></span></p>
<p class=Default align=center style='text-align:center'><b><span
style='font-size:14.0pt'>SACAP 1 CPD Point (SAIA 09-19)</span></b><span
style='font-size:14.0pt'><o:p></o:p></span></p>
<p class=Default align=center style='text-align:center'><b><span
style='font-size:14.0pt'>QS 7.5 Hours.</span></b><span style='font-size:14.0pt'><o:p></o:p></span></p>
<p class=Default><b><span style='font-size:22.0pt'>Overview</span></b><span
style='font-size:22.0pt'><o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.9pt'><span style='font-size:11.5pt'>Marketing
is not sitting back in an economic downturn waiting for clients to find you.<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.9pt'><span style='font-size:11.5pt'>Neither
is it brash sleazy deals through cut fees<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.9pt'><span style='font-size:11.5pt'>It
is a simple logical process to identify growing and profitable sectors<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.9pt'><span style='font-size:11.5pt'>After
setting your strategy a simple marketing plan will communicate well with
potential clients<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>Ideal for both the practice with
a Business Development/Marketing Manager and a smaller practice<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'><o:p> </o:p></span></p>
<p class=Default><b><span style='font-size:22.0pt'>Outline of this one day
workshop</span></b><span style='font-size:22.0pt'><o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.75pt'><span style='font-size:11.5pt'>Preliminary
market analysis<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.75pt'><span style='font-size:11.5pt'>Workshop
– Analysing your practice<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.75pt'><span style='font-size:11.5pt'>Marketing
as a Strategic Function<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.75pt'><span style='font-size:11.5pt'>Workshop
– Strategy for your practice<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.75pt'><span style='font-size:11.5pt'>Executing
a marketing plan<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.75pt'><span style='font-size:11.5pt'>Workshop
– Action plan for your practice<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>Measuring the success of
marketing.<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'><o:p> </o:p></span></p>
<p class=Default style='page-break-before:always'><b><span style='font-size:
22.0pt'>Your Expert Facilitator</span></b><span style='font-size:22.0pt'><o:p></o:p></span></p>
<p class=Default><b><span style='font-size:14.0pt'>Ron Begbie (M.Arch (UCT),
MBA London Business School,)</span></b><span style='font-size:14.0pt'><o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>Ron will be presenting the course
and will focus on practical implementation. He set up the marketing department
and strategy for a practice of 150 architects in London. He has subsequently
done marketing consultancy to professional practices in South Africa. He is a
member of the Professional Services Marketing Group UK through which he keeps
abreast with the marketing strategies of quantity surveyors, architects,
engineers, accountants & lawyers etc.<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>Ronald has run twenty six
workshops in eleven cities and towns in South Africa over the last 9 months and
is able to respond to the issues raised by both large and small practices in
the larger centres and the smaller towns.<o:p></o:p></span></p>
<p class=Default><b><span style='font-size:22.0pt'>Who should attend?</span></b><span
style='font-size:22.0pt'><o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.75pt'><span style='font-size:11.5pt'>Professionals
and Practice Leaders.<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.75pt'><span style='font-size:11.5pt'>PAs
and Administrators who will be implementing marketing initiatives.<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>Engineers, Architects,
Technologists, & Quantity Surveyors.<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'><o:p> </o:p></span></p>
<p class=Default><b><span style='font-size:22.0pt'>Benefits of attending</span></b><span
style='font-size:22.0pt'><o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.9pt'><span style='font-size:11.5pt'>Analyse
and develop marketing strategies<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.9pt'><span style='font-size:11.5pt'>Learn
the benefits of segmenting your market<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.9pt'><span style='font-size:11.5pt'>Identify
skills that will allow you to grow your market<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.9pt'><span style='font-size:11.5pt'>Set
goals for maintaining presence in profitable and growing sectors<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.9pt'><span style='font-size:11.5pt'>Learn
how to enter new sectors<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.9pt'><span style='font-size:11.5pt'>Work
out detailed marketing plans<o:p></o:p></span></p>
<p class=Default style='margin-bottom:1.9pt'><span style='font-size:11.5pt'>Analyse
your pricing strategy and overall fee negotiation<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>Decide on a marketing budget
and how best to utilise it<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'><o:p> </o:p></span></p>
<p class=Default><b><span style='font-size:22.0pt'>What others have said</span></b><span
style='font-size:22.0pt'><o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>Feedback questionnaires at the
end of each workshop have indicated a satisfaction rating of over 80% from the
over 400 architects, engineers, quantity surveyors and technologists who have
attended the courses to date.<o:p></o:p></span></p>
<p class=Default align=center style='text-align:center'><span style='font-size:
11.5pt'><o:p> </o:p></span></p>
<p class=Default><b><span style='font-size:22.0pt'>Cost</span></b><span
style='font-size:22.0pt'><o:p></o:p></span></p>
<p class=Default><b><span style='font-size:11.5pt'>Cost</span></b><span
style='font-size:11.5pt'>: VA Members / SAIA / ASAQS / CESA / SAICE R1 500.00<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>SAIAT R1 500.00<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>Non-Members R1 600.00<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>If only member of ECSA / SACAP
/ SACQSP and not VA R1 500.00<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>(Includes lunch, teas and
notes)<o:p></o:p></span></p>
<p class=Default style='page-break-before:always'><b><span style='font-size:
22.0pt'>Bookings</span></b><span style='font-size:22.0pt'><o:p></o:p></span></p>
<p class=Default><b><span style='font-size:11.5pt'>RSVP:</span></b><span
style='font-size:11.5pt'><o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>Heather Joyce Tel: 043 735 4792<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>E-mail: <a
href="mailto:heather@bpmsa.co.za">heather@bpmsa.co.za</a><o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>Fax 043-7354864<o:p></o:p></span></p>
<p class=Default><b><span style='font-size:14.0pt'>REPLY SLIP:</span></b><span
style='font-size:14.0pt'><o:p></o:p></span></p>
<p class=Default><b><span style='font-size:11.5pt'>MARKETING WORKSHOP <i>Please
indicate the day on which you would prefer to attend.</i></span></b><span
style='font-size:11.5pt'><o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>Thursday 6</span><span
style='font-size:8.0pt'>th </span><span style='font-size:11.5pt'>May (Protea
Hotel Bloemfontein Central) ______<o:p></o:p></span></p>
<p class=Default><b><span style='font-size:11.5pt'>E-mail to: <a
href="mailto:heather@bpmsa.co.za">heather@bpmsa.co.za</a> or Fax. 043-7354864</span></b><span
style='font-size:11.5pt'><o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>NAME: __________________________________________________________________________<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>SAIA / ASAQS / CESA / SAICE /
SAIAT Membership No:_________________________________________<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>ECSA / SACAP / SACQSP
Membership No: ___________________________________________________<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>ID NUMBER (for CPD
certificates): _________________________________________________________<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>PRACTICE/FIRM NAME:
______________________________________________________________<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>Email Address:
_______________________________________________________________________<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>INVOICE
ADDRESS:____________________________________________________________________<o:p></o:p></span></p>
<p class=Default><span style='font-size:11.5pt'>Tel. No.
__________________________________ Cell No. _________________________________<o:p></o:p></span></p>
</div>
<span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><br clear=all
style='page-break-before:always'>
</span>
<div class=Section2>
<div style='mso-element:para-border-div;border:solid windowtext 1.0pt;
padding:1.0pt 4.0pt 1.0pt 4.0pt'>
<p class=Default style='border:none;padding:0cm'><b><span style='font-size:
11.0pt;color:windowtext'>Banking Details:</span></b><span style='font-size:
11.0pt;color:windowtext'><o:p></o:p></span></p>
<p class=Default style='border:none;padding:0cm'><b><span style='font-size:
11.0pt;color:windowtext'>Bank: FNB, Southernwood. Branch Code: 210221.</span></b><span
style='font-size:11.0pt;color:windowtext'><o:p></o:p></span></p>
<p class=Default style='border:none;padding:0cm'><b><span style='font-size:
11.0pt;color:windowtext'>Acc. Name: BPM. Acc. No: 56711134018</span></b><span
style='font-size:11.0pt;color:windowtext'><o:p></o:p></span></p>
<p class=Default style='border:none;padding:0cm'><b><span style='font-size:
11.0pt;color:windowtext'>Note: This booking is only confirmed once paid for.
Please email the proof of payment or fax to 043-7354864.</span></b><span
style='font-size:11.0pt;color:windowtext'><o:p></o:p></span></p>
<p class=Default style='border:none;padding:0cm'><b><span style='font-size:
11.0pt;color:windowtext'>Not VAT Registered</span></b><span style='font-size:
11.0pt;color:windowtext'><o:p></o:p></span></p>
<p class=Default style='border:none;padding:0cm'><span style='font-size:11.5pt;
color:windowtext'>1</span><span style='font-size:8.0pt;color:windowtext'>ST </span><span
style='font-size:11.5pt;color:windowtext'>Delegate R________<o:p></o:p></span></p>
<p class=Default style='border:none;padding:0cm'><span style='font-size:11.5pt;
color:windowtext'>2</span><span style='font-size:8.0pt;color:windowtext'>nd </span><span
style='font-size:11.5pt;color:windowtext'>Delegate R________<o:p></o:p></span></p>
<p class=Default style='border:none;padding:0cm'><span style='font-size:11.5pt;
color:windowtext'>3</span><span style='font-size:8.0pt;color:windowtext'>rd </span><span
style='font-size:11.5pt;color:windowtext'>Delegate R________<o:p></o:p></span></p>
<p class=Default style='border:none;padding:0cm'><span style='font-size:11.5pt;
color:windowtext'>PA/Admin Officer R________<o:p></o:p></span></p>
<p class=MsoNormal style='border:none;padding:0cm'><span style='font-size:11.5pt'>TOTAL
R________</span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p></o:p></span></p>
</div>
</div>
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