[Saice] Is your Marketing Strategy Effective? Marketing Your Practice Workshop

[Memory Scheepers]

Please Note: This email was sent on behalf of Begbie Professional
Management. For more information on this matter, please contact Heather
on heather at bpmsa.co.za

"Marketing Your Practice"

Workshop

Presented by: Begbie Professional Management

Thursday 6th May 2010.

Bloemfontein

Protea Hotel Bloemfontein Central

08:30 - 16:00

Accreditation

CESA 1 CPD Point (CESA-089-01/2013)

SACAP 1 CPD Point (SAIA 09-19)

QS 7.5 Hours.

Overview

Marketing is not sitting back in an economic downturn waiting for
clients to find you.

Neither is it brash sleazy deals through cut fees

It is a simple logical process to identify growing and profitable
sectors

After setting your strategy a simple marketing plan will communicate
well with potential clients

Ideal for both the practice with a Business Development/Marketing
Manager and a smaller practice

 

Outline of this one day workshop

Preliminary market analysis

Workshop - Analysing your practice

Marketing as a Strategic Function

Workshop - Strategy for your practice

Executing a marketing plan

Workshop - Action plan for your practice

Measuring the success of marketing.

 

Your Expert Facilitator

Ron Begbie (M.Arch (UCT), MBA London Business School,)

Ron will be presenting the course and will focus on practical
implementation. He set up the marketing department and strategy for a
practice of 150 architects in London. He has subsequently done marketing
consultancy to professional practices in South Africa. He is a member of
the Professional Services Marketing Group UK through which he keeps
abreast with the marketing strategies of quantity surveyors, architects,
engineers, accountants & lawyers etc.

Ronald has run twenty six workshops in eleven cities and towns in South
Africa over the last 9 months and is able to respond to the issues
raised by both large and small practices in the larger centres and the
smaller towns.

Who should attend?

Professionals and Practice Leaders.

PAs and Administrators who will be implementing marketing initiatives.

Engineers, Architects, Technologists, & Quantity Surveyors.

 

Benefits of attending

Analyse and develop marketing strategies

Learn the benefits of segmenting your market

Identify skills that will allow you to grow your market

Set goals for maintaining presence in profitable and growing sectors

Learn how to enter new sectors

Work out detailed marketing plans

Analyse your pricing strategy and overall fee negotiation

Decide on a marketing budget and how best to utilise it

 

What others have said

Feedback questionnaires at the end of each workshop have indicated a
satisfaction rating of over 80% from the over 400 architects, engineers,
quantity surveyors and technologists who have attended the courses to
date.

 

Cost

Cost: VA Members / SAIA / ASAQS / CESA / SAICE R1 500.00

SAIAT R1 500.00

Non-Members R1 600.00

If only member of ECSA / SACAP / SACQSP and not VA R1 500.00

(Includes lunch, teas and notes)

Bookings

RSVP:

Heather Joyce Tel: 043 735 4792

E-mail: heather at bpmsa.co.za

Fax 043-7354864

REPLY SLIP:

MARKETING WORKSHOP Please indicate the day on which you would prefer to
attend.

Thursday 6th May (Protea Hotel Bloemfontein Central) ______

E-mail to: heather at bpmsa.co.za or Fax. 043-7354864

NAME:
________________________________________________________________________
__

SAIA / ASAQS / CESA / SAICE / SAIAT Membership
No:_________________________________________

ECSA / SACAP / SACQSP Membership No:
___________________________________________________

ID NUMBER (for CPD certificates):
_________________________________________________________

PRACTICE/FIRM NAME:
______________________________________________________________

Email Address:
_______________________________________________________________________

INVOICE
ADDRESS:________________________________________________________________
____

Tel. No. __________________________________ Cell No.
_________________________________




Banking Details:

Bank: FNB, Southernwood. Branch Code: 210221.

Acc. Name: BPM. Acc. No: 56711134018

Note: This booking is only confirmed once paid for. Please email the
proof of payment or fax to 043-7354864.

Not VAT Registered

1ST Delegate R________

2nd Delegate R________

3rd Delegate R________

PA/Admin Officer R________

TOTAL R________

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