[Saice] Marketing Your Practice Workshop 22nd June Sunnyside Park Hotel, Jo'burg & 23rd June Centurion Lake Hotel, Centurion.

Thu May 27 13:51:23 SAST 2010

Please Note: This email is sent on behalf of Begbie Professional
Management. For more information, please contact Heather on 
heather at bpmsa.co.za <mailto:heather at bpmsa.co.za> 

 "Marketing Your Practice" 

Workshop 

Presented by: Begbie Professional Management

Tuesday 22nd June 2010.

Johannesburg

Sunnyside Park Hotel, Parktown

Or

Wednesday 23rd June 2010.

Pretoria/Centurion

Centurion Lake Hotel

08:30 - 16:00

Accreditation

CESA                          1 CPD Point (CESA-089-01/2013) 

SACAP                       1 CPD Point (SAIA 09-19)

QS                               7.5 Hours.

Overview

*                  Marketing is about identifying and choosing good
clients, not waiting for them to choose you.

*                  It is a simple logical process to identify growing
and profitable sectors

*                  After setting your strategy a simple marketing plan
will communicate well with potential clients

*                  Ideal for both the practice with a Business
Development/Marketing Manager and a smaller practice

Outline of this one day workshop

*	Preliminary market analysis
*	Workshop - Analysing your practice
*	Marketing as a Strategic Function
*	Workshop - Strategy for your practice
*	Executing a marketing plan
*	Workshop - Action plan for your practice
*	Measuring the success of marketing.

Your Expert Facilitator

Ron Begbie (M.Arch (UCT), MBA London Business School,)

Ron will be presenting the course and will focus on practical
implementation.   He set up the marketing department and strategy for a
practice of 150 architects in London.  He has subsequently done
marketing consultancy to professional practices in South Africa. He is a
member of the Professional Services Marketing Group UK through which he
keeps abreast with the marketing strategies of quantity surveyors,
architects, engineers, accountants & lawyers etc.

Ronald has run twenty six workshops in eleven cities and towns in South
Africa over the last 9 months and is able to respond to the issues
raised by both large and small practices in the larger centres and the
smaller towns. 

Who should attend?

*       Professionals and Practice Leaders. 

*  PAs and Administrators who will be implementing marketing
initiatives. 

*      Engineers, Architects, Technologists, & Quantity Surveyors.

Benefits of attending

*	Analyse and develop marketing strategies
*	Learn the benefits of segmenting your market
*	Identify skills that will allow you to grow your market
*	Set goals for maintaining presence in profitable and growing
sectors
*	Learn how to enter new sectors
*	Work out detailed marketing plans
*	Analyse your pricing strategy and overall fee negotiation
*	Decide on a marketing budget and how best to utilise it

What others have said

*         Feedback questionnaires at the end of each workshop have
indicated a satisfaction rating of over 80% from the over 400
architects, engineers, quantity surveyors and technologists who have
attended the courses to date. 

Cost 

Cost:   VA Members / SAIA / ASAQS / CESA / SAICE
R1 500.00

SAIAT
R1 500.00

Non-Members
R1 600.00

If only member of ECSA / SACAP / SACQSP and not VA             R1 500.00

                                 (Includes lunch, teas and notes)

Book and pay before 15th June 2010, and receive a 12% discount on the
above costs.

Bookings

RSVP:                      

Heather Joyce                          Tel: 043 735 4792

E-mail: heather at bpmsa.co.za

Fax 043-7354864

REPLY SLIP:

MARKETING WORKSHOP  Please indicate the day on which you would prefer to
attend.

            Tuesday 22nd June, Johannesburg (Sunnyside Park Hotel,
Parktown)            ______  

            Wednesday 23rd June, Pretoria (Centurion Lake Hotel,
Centurion)                 ______

E-mail to:  heather at bpmsa.co.za  or Fax. 043-7354864

NAME:
________________________________________________________________________
__

SAIA / ASAQS / CESA / SAICE / SAIAT Membership
No:_________________________________________

ECSA / SACAP / SACQSP Membership No:
___________________________________________________

ID NUMBER (for CPD certificates):
_________________________________________________________

PRACTICE/FIRM NAME:
______________________________________________________________

Email Address:
_______________________________________________________________________

INVOICE
ADDRESS:________________________________________________________________
____

Tel. No. __________________________________        Cell No.
_________________________________

Banking Details:  

Bank: FNB, Southernwood.  Branch Code: 210221.  

Acc. Name: BPM.  Acc. No: 56711134018

Note: This booking is only confirmed once paid for. Please email the
proof of payment or fax to 043-7354864.

Not VAT Registered

1ST Delegate                             R________

2nd Delegate                             R________

3rd Delegate                              R________

PA/Admin Officer                       R________

TOTAL                                      R________

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